Christmas Ads are Back, and so are we!
This year, we’ve returned to the festive ad scene with something a little different. Our new campaign, “A New Kind of Christmas,” takes everything we love about the holidays, connection, tradition, and a touch of magic, and gives it a modern twist.
Our story opens on Christmas Eve. A mum is excited to share her favourite festive traditions with her son - the wish lists, the stories by the tree, the carrots for Rudolph. But there’s a twist: her son has a very 2025 approach to it all. Everything from his letter to Santa to the way he celebrates has gone digital.
Just as Mum starts to feel that the real magic of Christmas might be fading, her son surprises her with something extraordinary: Santa is real… but this time, he’s a social media influencer.
Why We Made It
At The Gym Kitchen, we’re all about fuelling modern life, and that doesn’t stop when the holidays roll around. We wanted to create a story that reflects how traditions evolve with time and technology, but the heart of it never changes.
Our tagline, Fuel Your Festivity, says it all. Whether you’re juggling work, workouts, or wrapping paper, we’re here to keep you powered up with high-protein, great-tasting meals that fit your lifestyle (and your Christmas jumper).
Last year marked our festive ad debut, and the response blew us away. So, we knew we had to come back even bigger for 2025. As our founder, Segun Akinwoleola, says:
“Historically, festive advertising was left to the big boys - but just as our advert shows, things evolve. We wanted to show that challenger brands can bring just as much heart, humour, and holiday spirit to the table."